Vibram was in Paris for Fashion Week, from January 23 to 25, bringing its expertise in trail running and high-performance soles to the heart of the city. Our pop-up space in Le Marais became a meeting point for industry professionals, brand partners, and outdoor enthusiasts, fostering conversations at the intersection of performance, design, and innovation.

Throughout the event, we engaged with a diverse global community through a curated mix of activations, discussions, workshops, and hands-on experiences, highlighting the versatility of Vibram technology across different applications. From product innovation to real-world testing, every activation reinforced our commitment to pushing boundaries and exploring new ways to move.

Paris Fashion Week was an opportunity to connect, collaborate, and exchange ideas with like-minded brands and creatives who share our vision for innovation and performance.